FIVE WEEKS 'TIL FAMOUS


Spring 2025

Publicity shouldn’t be out of reach or out of budget. 


The truth is, you don’t need to spend thousands on a PR agency to land media features, podcast interviews, and speaking opportunities. 


You just need to know how to pitch the right way—without wasting hours on ineffective outreach. 


In 5 Weeks 'til Famous, I’ll teach you the exact system my clients have used to secure spots in Yahoo! Finance, Women’s Health Magazine, and top industry events—so you can start getting noticed without the stress or the price tag.

Hey business owner, isn’t it time the right people knew your name?

My very first PR opportunity was a speaking gig in front of 200+ entrepreneurs. 


At the time, I had fewer than 500 Instagram followers and had only been running my business full-time for two months. 


But that opportunity changed everything—it proved that you don’t need a massive audience to be seen and recognized for your work. 


 In 5 Weeks 'til Famous, I’ll teach you the exact strategy to secure, attract, and leverage media opportunities—so you can get in front of your dream clients, build credibility, and turn visibility into sales.


"I took Katrina's Five Weeks 'til Famous program and from the moment we started working together, she brought clarity, structure, and creativity to my brand. 


She’s been instrumental in refining my messaging, developing a strong content strategy, and helping me connect with my audience in meaningful ways. Her attention to detail, combined with her genuine passion for helping others succeed, shines through in everything she does.  


Katrina’s expertise in PR has opened doors I didn’t even know were possible. She helped me craft pitches that are compelling and authentic which will guide me to collaborations that align with my vision. Her guidance has been a driving force in building my brand, and I am so grateful for her unwavering support."


Anne Mok
Blind Storyteller, Advocate & Speaker

"I was a part of Katrina's Five Weeks 'til Famous program and it was clear that she was fully invested in helping small businesses thrive, bringing insights and strategies that I wouldn't have discovered on my own. 


Katrina guided me through refining my personal brand in ways that felt authentic and while her professionalism is top-notch, you can also feel the fact that she is a down-to-earth human being. 

 

Working with Katrina not only sharpened my brand's focus but also helped me effectively reach a broader audience. Her expertise and compassionate approach make her a standout, and her passion for helping small businesses succeed shines through everything she does. I highly recommend working with her!"


Brittany Best
Photographer

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder

I'm going to teach you EVERYTHING you need to know to master PR for your business.

WHERE THE HECK TO FIND ALL OF THE OPPORTUNITIES AVAILABLE TO YOU. 


Just because you haven't landed an interview or feature yet, doesn't mean that there aren't opportunities out there waiting for you. I'll share the exact strategies I use to continuously source more juicy opportunities for my clients and I. You'll learn my signature approach for sourcing opportunities like podcasts, speaking engagements, media features, and the exact action you can take to make them yours.

HOW TO CRAFT A PITCH THAT GETS THE RESPONSE IT DESERVES.


Pitching is a transferable skill you can use to land media opportunities, but it can also be used to close sales, brand partnerships, and any other collaboration you might have your eyes on. You'll learn the exact format I use to successfully pitch thousands of outlets every year - yes, even VOGUE.

HOW TO MAKE THE MOST OUT OF THE OPPORTUNITIES YOU SECURE. 


Sure, there's magic in the media placement, but its true power comes from how you leverage the opportunity to continue to grow your brand's awareness and authority (and land more opps). I'll share exactly how you can use your ongoing media opportunities to grow, engage and convert your existing social media audience into a community that's ready to buy.

What kind of public relations opportunities have past participants received?


• Client A landed her biggest brand partnership to date and was signed by a top talent agency for film and commercials—proving that when you put yourself out there, the right doors open. Now, she’s building a personal brand with limitless opportunities.

• Client D was featured as an expert in Yahoo! Finance and now spends less than an hour a week securing even more media coverage—showing that strategic pitching doesn’t have to take over your schedule.


• Client T booked her first-ever speaking gig in a room packed with her dream clients, giving her the visibility and credibility to elevate her business to the next level.

Here's all of the juicy details.

  • WHAT'S THE FORMAT OF THE PROGRAM?
    Every week, we'll have a 60 minute training call with actionable takeaways you can implement right away. A private Slack channel will allow you to ask questions and gain insights from Katrina regularly throughout the program. This is a great place to get feedback on your pitches and your progress. You'll also gain lifelong access to the training call recordings, so you can reference them again and again.
  • WHAT IS THE PROGRAM SCHEDULE?
    Our first training call kicks off on April 8. Calls take place via Zoom at 11am PST, weekly. If you can't make it live, calls will be recorded and shared so you can watch and learn on your own time.

    Our final call is May 6, and your Slack access to Katrina lasts until May 9, 2025.
  • WHAT IF I WANT MORE, INDIVIDUALIZED SUPPORT?
    During the check-out process, you'll have the option to add-on a 60-minute 1:1 Strategy Session for $249 USD. This optional support gives you an opportunity to deep drive into your personal brand and PR efforts, so you can maximize your success during the program.

    This is perfect for the people that want to start seeing results FASTER.
  • DO I NEED A BIG SOCIAL MEDIA FOLLOWING?
    Absolutely not! I whole-heartedly believe that public relations is available to business owners at any stage and size. While your following does not need to be large, you do need to have an active presence (posting at least 1x per week, with capacity for more).

TOTAL VALUE: $13,500+ USD

  $1,249 USD


+ FREE Access to the Fame-Ready Entrepreneur Community in May 2025

*Split payment plans available

VIP ADD-ON

Your Personal Brand's 

Master Planning Session

$249 USD

Want personalized guidance to fast-track your success? 


Add on a private 60-minute strategy session with me, Katrina, where we’ll take a deep dive into your personal brand and PR efforts. You’ll get tailored insights, strategic next steps, and a clear action plan to maximize your results—both during and long after the program. 


 This is perfect for you if you’re ready to hit the ground running and make an even bigger impact, faster.

"I've had such a wonderful experience working with Katrina Owens of Knockout Directive - twice now (through a personal brand discovery and through her group program, Five Weeks 'til Famous). 


Katrina is knowledgeable, the consummate professional and very clearly understood my goals and objectives in my business. I have felt immensely supported as well as a fellow female entrepreneur and have appreciated her energy, her grasp and understanding of the industry as well as her encouragement."


Yaa-Hemaa Obiri-Yeboah
Career Strategist


"Loved the 5 week 'til Famous program with Katrina and her sharing the incredible knowledge. 


Thanks to her and her strategy, I've implemented actionable steps to pitch myself to podcasts, guest speaking opportunities and articles. Highly recommend this program to entrepreneurs and service providers to build their profitable personal brand!"



Daria Astanaeva
Personal Branding Coach

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder

Is this program your perfect fit?

You have an active & engaged following on at least one social media platform (even if it’s a small one!) 


You are excited about the possibility of speaking on more stages and screens (even if it makes you a bit nervous!) 


You are crystal clear on your personal brand and what sets you apart (you just need more people to know about it!)

  • “I’m already putting SO much effort into my social media content, do I really need to worry about another tactic?”
    Of course you don’t need to worry about another tactic, but if you’re passionate about amplifying your personal brand and becoming well-known for your work, PR is the natural next step for your business. If you're already putting SO much effort into your social media content, using PR to increase your reach will only help skyrocket your efforts.
  • “I have a steady stream of referrals and no problem generating new leads, so why do I need PR?”
    Well let me introduce you to my little friend, Brand Authority. Even if you’re already great at cultivating brand awareness and reach, authority is cultivated through features and interviews that position you as the expert in your field. This allows you to charge a premium price point for your services, making you more money. (Also psst - if you're already great at securing new leads, it's likely time to raise your prices anyways!)
  • “I haven’t been in business that long, I don’t have that many followers, and I haven’t met my revenue goals yet. I don’t think I’m ready for PR.”
    I had only been working in my business full-time for 2 months when I was invited to speak at my first event. I had about 300 followers, and I didn’t feel “ready” either. But that one event had a massive impact on my business and self-confidence, and is truly a testament to the fact that you decide when you’re ready for PR. There’s no perfect moment.
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REFUND POLICY

Client agrees and acknowledges that Knockout Marketing Directive Inc. (the "Coach") does not allow for refunds once that Client has registered for the Program.

Should the Coach experience an unforeseen event which would cause her to be unable to complete the Program, the Client shall be entitled to a partial refund on a case-by-case basis, or an exchange in services which are equivalent to the cost of the Program which was unused, the choice of which shall be at the option of the Coach.

The Client further agrees and acknowledges that changing his/her mind about the Program, not experiencing the results he/she expected or desired, failing to follow the details of Program, shall not entitle the Client to a refund.
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Choose a pricing option

  • Preferred option
    Pay in Full ($1249.00)$1249.00
  • Preferred option
    Split payments (2x $624.50)2x $624.50
ADD-ON:
Your Personal Brand's Master Planning Session
Add to cart$249.00

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You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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    Five Weeks 'til FamousPublicity Coaching Group Program$0
    The Perks of the Program

    Five group coaching calls (Tuesdays at 11am PST) where you'll learn proprietary PR strategies from Katrina Owens
    (A value of $1,250 USD)

    Access to the private Slack channel for a place to ask Katrina questions throughout the program.
    (A value of $1,000 USD)

    Lifelong access to the training recordings, so you can reference them again and again.
    (A value of $1,250 USD)

    Complimentary access to the Fame-Ready Entrepreneur Community when it launches in May 2025,
    (A value of $10,000 USD)

    A one-of-a-kind Publicity Coaching program valued at over $13,500 USD 

    Program runs from April 8 - May 9, giving you everything you need to secure as many opportunities as possible in 2025.

    • Total payment
    • 1xFive Weeks 'til Famous$0
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    All prices in USD

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